FAQs

Popular Questions

We’ve crafted our kibble to make sure it’s nutritionally complete and balanced – and of course, delicious! We regularly test our food to make sure it meets all the legal requirements of a complete and balanced food for your cat. 

We’re sorry to hear that your cat hasn’t enjoyed the new recipe. If you have any concerns about their health, please get in touch with your vet for some advice. [Follow standard process for pet illness complaints].

If your cat is new to Applaws, it might be best to introduce them to the food slowly. Try mixing a couple of pieces of kibble into their old food at first and then gradually increase the amount over 10 days until your cat has fully transitioned. 

All of our kibble recipes are designed to meet your cat’s nutritional needs and comply with UK and European pet food regulations. If you’re worried about your cat’s diet, get in touch with your vet for some advice.

Our Applaws kibble is cooked in batches, so naturally over time it might vary in size. We check every batch during production to make sure it meets our high quality standards, and guarantee it’s always completely safe and super tasty.

Our Applaws kibble is cooked in batches, and as the seasons change, so can our ingredients. This can sometimes slightly change how the kibble looks. But don’t worry, we regularly test our food to make sure it meets our high quality standards, and can assure you it’s completely safe and totally tasty!

We’re pleased to say we’re working with the same supplier for our dry food. It’s only our outer packaging that’s changed – it’s still the same tasty kibble inside.

Whilst we were giving our packaging a fresh new look, we took the opportunity to remove some minor ingredients from our dry food, as well as implement some legislation changes.

You can rest assured that these changes don’t impact the taste of the food, but do affect how we communicate our back of pack information, which is why the amounts may be different. 

Slightly! We’ve removed some minor ingredients from our dry food, but don’t worry, this doesn’t affect the nutritional value or taste. Instead it helps us deliver quality, limited ingredient recipes that reflect our high standards.

And of course, we’ve taste-tested all these updated recipes with a panel of cats to guarantee they’re still absolutely purrfect.

Our wet food is complementary, and not designed to be the only thing you feed your pet, so we can’t guarantee it contains a specific amount of carbohydrates. But it is a great way to add flavour, excitement, and essential vitamins to your pet’s diet.

Our wet food is made in Thailand and Ecuador. It’s sourced from human-quality food suppliers and is prepared alongside other big brands you’ll see on the supermarket shelves. All our wet food factories are GFSI accredited for food safety.

Our complete dry food is totally grain-free, making it hypoallergenic.

We take lots of care when developing our recipes to avoid ingredients that could cause your pet to react badly. But if you have a pet with allergies or sensitivities, always check the label before feeding. And if you’re still unsure then get in touch with your vet for some advice. 

Yes, we use a natural vegetable gelling agent in our complementary wet jellies, gravies and mousses.

All our treats and dry food are completely grain free. However, if you’d like to find out if a particular product contains grain, just get in touch with our customer service team and they’d be happy to help. 

If your pet has special dietary requirements, or you’re not sure how best to feed them, it’s a good idea to ask your vet for some advice first.

Absolutely! All our recipes are made using premium meat from free run chickens.

When your kitten reaches 12 weeks old you can feed them the Applaws complementary wet kitten food with the complete dry kitten food. And they’ll love it!

When it comes to diabetes, it’s best to ask the experts. Always speak to your vet before changing your pet’s diet.

It’s cooked! All our wet food and treats are cooked in their packaging  on a high heat to sterilise the food and make it safe for eating.

Sounds strange doesn’t it? But crude ash refers to the amount of minerals (including calcium, phosphorus and magnesium) that’s in our complementary wet food. All our recipes are made with high quality protein, so calcium levels in particular will naturally vary from batch to batch.  But these minerals are essential nutrients for a healthy, balanced diet.

Complete pet food, like Applaws dry cat food, contains all the vitamins and minerals your feline friend needs to stay healthy and happy. You can simply serve it on its own, with a bowl of fresh water.

Complementary pet foods, on the other hand, aren’t designed to be the only thing you feed your pet. Instead, they’re perfect for adding flavour and excitement to mealtimes. Always serve a complementary food with a complete wet or dry food- like Applaws dry cat food- to make sure your pet gets everything they need. 

Please speak to your vet before changing your cat’s current diet, as they are best placed to provide appropriate nutritional guidance, tailored for your pet.

Our wet food is complementary, and not designed to be the only thing you feed your pet, so we can’t guarantee it contains a specific amount of carbohydrates. But it is  a great way to add flavour, excitement and essential vitamins to your pet’s diet. 

If you’re looking for a low carb option, a grain-free diet is best such as Applaws complete dry food. 

Our tasty broths add moisture, texture, and excitement to your pets’s diet. We make them by cooking premium cuts of meat or fish in purified water to infuse them with flavour. We then pour the broth over the flaked meat or fish to create our mouthwatering recipes. 

All of our broths are free from thickeners and full of goodness. So you can rest assured, your furry friend will be fed an all-natural, no nonsense meal they’ll truly love. 

This recipe has always had seaweed in – as part of our update, we’ve taken the opportunity to be more transparent and name it on the front of the pack.

At Applaws, we believe in being transparent with our customers about what’s in our products. Like any ham used in human food, the ham we use contains a preservative, and while it’s still a tasty meal for your cat, this product isn’t 100% natural. 

At Applaws, we believe in being transparent with our customers about what’s in our products. Our cheese contains an emulsifier to ensure it doesn’t melt in the tin – and while it’s still a tasty meal for your cat, these products aren’t 100% natural.

As part of our update, we’ve tweaked the names of some of our products. Don’t worry though, they are still the same natural, tasty recipes your cat knows and loves!

As part of our update, we’ve tweaked the names of some of our products. Don’t worry though, they are still the same natural, tasty recipes your cat knows and loves!

Don’t worry – our chicken multipacks are still available! It is now known as ‘Chicken Medley’

We’re proud to say that 90% of our range can be recycled. This includes all our tins, outer boxes and cardboard sleeves. But of course, we’re not stopping there. We’re constantly on the lookout for more planet-friendly packagaing solutions and have pledged to become a 100% recyclable brand by 2025. Read our Annual Impact Report here (MPM-Impact-Report-2023.pdf (mpmproducts.co.uk) to find out more.

A Certified B Corporation (or a B Corp for short), is awarded to companies who meet high standards of social and environmental performance, transparency, and accountability. As part of becoming a B Corp, we’ve updated our packaging design to reduce the amount of cardboard we use wherever we can. And we’ve reduced how much ink we use to print our packs too.

Our back of pack has had some minor tweaks to ensure we’re in line with our latest testing results. As we use seasonal products, there can be natural variation over time – but it’s still the same naturally tasty ingredients that your cats love.

We’re sorry to hear that! We  have updated our packaging to make it more modern, simple and clear for our Applaws customers. However, we can reassure you that although we have a new look, our recipes are the same naturally, delicious food that your cats love.

We’re please to say all of our wet food recipes are the same naturally delicious food, it’s just our packaging that has a new look. 

Naturally, tasty and nutritious food is our focus. However, we have updated our packaging to ensure it looks as tasty as our food! Our new packaging has been carefully designed and tested with our loyal Applaws customers to ensure it’s clear & simple, as well as looking great.