Privacy Policy

Last Updated: February 18, 2021

PLEASE READ THIS PRIVACY POLICY CAREFULLY TO UNDERSTAND HOW WE TREAT YOUR PERSONAL INFORMATION AND WHAT CHOICES AND RIGHTS YOU HAVE IN THIS REGARD. IF YOU DO NOT AGREE WITH THE TERMS AND CONDITIONS OF THIS POLICY, YOU SHOULD NOT ACCESS OR USE THE SITE.

THIS SITE IS INTENDED FOR USERS LOCATED IN THE UNITED STATES, AND IT IS NOT INTENDED FOR USERS LOCATED IN OTHER COUNTRIES, INCLUDING THE EUROPEAN UNION AND THE EUROPEAN ECONOMIC AREA. BY USING THIS SITE, YOU ACKNOWLEDGE AND AGREE THAT YOU ARE USING THE SITE FROM WITHIN THE UNITED STATES. USERS IN OTHER COUNTRIES SHOULD ACCESS THE PORTION OF THE SITE THAT APPLIES TO THEIR HOME COUNTRY.

 

INTRODUCTION

At MPM Products USA we take your privacy seriously. Please read this privacy policy carefully as it contains important information about your rights in relation to your personal information and how to contact us in the event you have a complaint.

This Privacy Policy (the “Policy”) provides you with a description of our practices regarding your personal information and the rights you have regarding your personal information. We collect and process personal information online via our U.S. website, applaws.com.

 

WHAT INFORMATION DO WE COLLECT?

We collect the following information from you for the purposes described in the “How Do We Use and Share Your Information?” section of this Policy.

 

Category

Description

Contact Information

When you visit the Site, request information about our products or services, or contact us, we may ask you for your first and last names, email address, and telephone number, or other contact details.

Testimonials

If you choose to share a testimonial, we will collect your Contact Information as well as any information that you include regarding your testimonial, such as your or your pet’s name and photo.

Blog Comments

If you leave a comment on our blog, we will collect your Contact Information and any information that you include in your comment.

Communications and Questions

If you provide us with feedback or contact us for support or to ask us questions, we will collect your Contact Information, the subject matter of your message, and any comments that you choose to provide. We may also repost your social media content.

When you communicate with us, we may retain your communications. We may use your email address to communicate with you. If at any time you would like to unsubscribe from receiving future emails, you may unsubscribe using the link at the bottom of each email.

Competition and Promotions

If you participate in one of our competitions or promotions, we may collect your Contact Information, photographs, or other information depending on the nature of the competition or promotion.

Cookies and Similar Technologies

The Site uses cookies and similar technologies. Please see the “Cookies and Similar Technologies” section of this Policy for more information. If you choose to disable cookies and similar technologies, some areas and features of the Site may not work properly.

Usage Information

When you visit the Site, we automatically collect certain information from your browser and your device, which includes the date and time of your visit as well as your location, time zone, Internet Protocol (IP) address or unique device identifier, domain server, operating system, browser type, access time, what websites or search terms referred you to the Site and data about which pages you visit and how you interact with the Site.

 

Is entry of personal information required? You may choose not to provide any personal information, and you may still access and use much of the Site. However, you will not be able to access any portions of the Site that require your personal information. Some pages on the Site may give you the option of providing certain of your personal information.

Cookies and Similar Technologies

First-Party and Third-Party Cookies

A “cookie” is a small file created by a web server that can be stored on your device (if you allow) for use either during a particular browsing session (a “session” cookie) or a future browsing session (a “persistent” or “permanent” cookie). “Session” cookies are temporarily stored on your hard drive and only last until they expire at the end of your browsing session. “Permanent” or “persistent” cookies remain stored on your hard drive until they expire or are deleted by you. Local stored objects (or “flash” cookies) are used to collect and store information about your preferences and navigation to, from, and on a website. First-party cookies are set by the website you are visiting, and they can only be read by that site. Third-party cookies are set by a party other than that website.

Similar Technologies

In addition to cookies, there are other automatic data collection technologies, such as Internet tags, web beacons (clear gifs, pixel tags, and single-pixel gifs), and navigational data collection (log files, server logs, etc.) that can be used to collect data as users navigate through and interact with a website:

  • Web beacons: These are tiny graphics (sometimes called “clear GIFs” or “web pixels”) with unique identifiers that are used to understand browsing activity. In contrast to cookies, which are stored on a user’s computer hard drive, web beacons are rendered invisible on web pages when you open a page.
  • Social Widgets: These are buttons or icons provided by third-party social media platforms that allow you to interact with social media services when you view a webpage or mobile app screen. These social widgets may collect browsing data, which may be received by the third party that provided the widget and are controlled by third parties.
  • UTM Codes: These are strings that can appear in a URL (the “Uniform Resource Locator,” which is typically the http or https address entered to go to a webpage) when you move from one web page or website to another. The string can represent information about browsing, such as which advertisement, page, or publisher sent the user to the receiving website.

What Cookies and Similar Technologies Are in Use and Why Do We Use Them?

Facebook. We use Facebook’s technologies to serve relevant advertisements and to track Facebook ad-driven visitor activity on the Site. Facebook Connect also gives you the option to post information about your activities to your profile page to share with others within your network by using a single sign-in service to authenticate your identity. You may learn more about Facebook’s policies by visiting https://www.facebook.com/policy.php, and you can also find instructions for opting out of receiving advertisements via that page.

 

Cookie

Description

Type

Duration

fr

The cookie is set by Facebook to show relevant advertisements to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.

Advertising

2 months 28 days 23 hours 59 minutes

_fbp

This cookie is set by Facebook to deliver advertisements when you are on Facebook or a digital platform powered by Facebook advertising after visiting this website.

Advertising

2 months 28 days 23 hours 59 minutes

 

Google Analytics. We use Google Analytics to collect and process statistical data about the number of people using the Site and to better understand how they find and use the Site. The data collected includes data related to your device/browser, your IP address, and on-site activities to measure and report statistics about user interactions on the Site. The information stored in the cookie is reduced to a random identifier. Any data collected is used in accordance with this Policy and Google’s privacy policy. You may learn more about Google Analytics by visiting https://www.google.com/policies/privacy/partners/ and https://support.google.com/analytics/answer/6004245. You can learn more about Google’s restrictions on data use by visiting the Google Privacy Policy at: https://www.google.com/policies/privacy. To opt-out of Google Analytics, visit https://tools.google.com/dlpage/gaoptout and install the opt-out browser add-on feature. For more details, visit the “Google Analytics opt-out browser add-on” page (located at https://support.google.com/analytics/answer/181881?hl=en). Google Analytics relies on the following cookies:

 

Cookie

Description

Type

Duration

_ga

This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.

Analytics

1 years 11 months 28 days 23 hours 59 minutes

_gat_UA*

This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and to keep track of site usage for the site’s analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.

Analytics

1 minute

_gid

This cookie is installed by Google Analytics. The cookie is used to store information about how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected includes the number of visitors, the source where they have come from, and the pages visited in an anonymous form.

Analytics

23 hours 59 minutes

 

Google Tag Manager. We use Google Tag Manager, which allows marketed website tags to be managed using an interface. The tool itself (which implements the tags) does not use cookies and does not register identifiable data. The tool causes other tags to be activated which may, for their part, register personal data under certain circumstances. Google Tag Manager does not access this information. Google Tag Manager is subject to the Google Privacy Policy located at https://www.google.com/intl/en/policies/privacy.
Typekit by Adobe. We use Typekit by Adobe to enhance the Site’s typography. Adobe collects usage information about the fonts being used on the Site. For more information please see: https://www.adobe.com/privacy/policies/adobe-fonts.html.
WooCommerce. We also use WooCommerce to create and customize our Site. WooCommerce may receive the usage information described in their Usage Tracking policy, https://woocommerce.com/usage-tracking/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=wp_org_repo_listing. The WooCommerce privacy policy is available at: https://woocommerce.com/privacy%20policy/.
Other. We also use the following cookies for the purposes described below:

 

Cookie

Description

Type

Duration

complianz_policy_id

Used for managing cookies consent

Necessary

11 months 29 days 23 hours 59 minutes

wp-wpml_current_language

Checks the user’s current language

Functional

23 hours 59 minutes

 

Other Third-Party Technologies

Some third parties may use automated data collection technologies to collect information about you when you browse the Internet. The information they collect about your online browsing activities over time and across different websites and other online services may be associated with your personal information and used to provide you with targeted content. We do not control these third parties’ technologies or how they may be used. If you have any questions about targeted content, you should contact the responsible party directly or consult their privacy policies.

Choices About Cookies

Most web browsers are set by default to accept cookies. If you do not wish to receive cookies, you may set your browser to refuse all or some types of cookies or to alert you when cookies are being sent by website tracking technologies and advertising. You may adjust your browser settings to opt out of accepting a “persistent” cookie and to only accept “session” cookies, but you will need to log in each time you want to enjoy the full functionality of the Site.

Please be aware that, if you decline the use of cookies, you may not have access to the full benefits of the Site. In addition, adjusting the cookie settings on the Site may not fully delete all of the cookies that have already been created. To delete them, visit your web browser settings after you have changed your cookie settings on the Site. Additional information is provided below about how to disable cookies or manage the cookie settings for some of the leading web browsers:

 

Google Chrome:

https://support.google.com/chrome/answer/95647?hl=en

Firefox:

https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

Internet Explorer:

http://windows.microsoft.com/en-GB/windows-vista/Block-or-allow-cookies

Safari:

https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac and https://support.apple.com/en-us/HT201265

 

To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website at: https://www.macromedia.com/support/documentation/en/flashplayer/help/help09.html.

For more information on how to modify your browser settings to block or filter cookies, visit http://www.aboutcookies.org/. You may learn more about internet advertising practices and related consumer resources at http://www.aboutads.info/consumers/, http://www.networkadvertising.org/choices, and http://youronlinechoices.eu/.

 

HOW DO WE USE AND SHARE YOUR INFORMATION?

How do we use the information described in this Policy? To the extent permitted by applicable law, we may use the information described above in order to:

  • Operate and improve our business, services, and the Site;
  • Provide you with services, products, content, customer service, and functionality;
  • Honor our terms of use and contracts;
  • Manage our relationship with you;
  • Process and complete payments, orders, returns, and other transactions;
  • Improve our products and services and develop new products and services;
  • Maintain our databases and back-ups, including records of our communications with you;
  • Ensure the privacy and security of the Site and our services;
  • Detect fraud and prevent loss;
  • Improve our customer service;
  • Communicate with you and respond to your feedback, requests, questions, or inquiries;
  • Promote our products and services to you;
  • Contact you about other products and services;
  • Improve our marketing efforts, including by providing more tailored advertising;
  • Administer a contest, promotion, or survey;
  • Assess the success of our marketing and advertising campaigns;
  • Support and improve the Site, including evaluations of functionality and features;
  • Analyze use of the Site and our services and prepare aggregate traffic information;
  • Recognize your device and remember your preferences and interactions;
  • Provide you with a more personal and interactive experience on the Site;
  • Determine and track user interests, trends, needs, and preferences;
  • Facilitate corporate mergers, acquisitions, reorganizations, dissolutions, or other transfers;
  • Obtain and maintain insurance coverage, manage risks, and obtain professional advice
  • Accomplish any other purpose related to and/or ancillary to any of the purposes and uses described in this Policy for which your information was provided to us;
  • Accomplish another purpose described to you when you provide the information, for which you have consented, or for which we have a legal basis under law;
  • Comply with federal, state, or local laws;
  • Comply with a civil, criminal, or regulatory inquiry, investigation, subpoena, order, or summons by federal, state, or local authorities;
  • Cooperate with law enforcement agencies;
  • Exercise or defend legal rights or claims; and
  • Collect, create, use, retain, or disclose deidentified or aggregated data.

 

How do we disclose or share the information described in this Policy? Where permitted by applicable law, we may share the information described above in the following contexts:

 

Category

Description

Affiliates

We may share your information with our corporate parents, subsidiaries and affiliates and with their respective officers, directors, employees, accountants, attorneys and agents.

Acquisitions and Similar Transactions

We may also need to share some personal information with other parties, such as potential buyers of some or all of our business or during a re-structuring. As a result, we may disclose your information in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our company assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding.

Disclosures with Your Consent

We may ask if you would like us to share your information with other unaffiliated third parties who are not described elsewhere in this Policy. We will only disclose your information in this context with your consent.

Legal Obligations and Rights (Subpoenas, Court Orders, and Warrants)

We may disclose information in response to subpoenas, warrants, court orders or other legal process, or to comply with relevant laws. We may also share information in order to establish or exercise our legal rights or claims; to defend against a legal claim; and to investigate, prevent, or take action regarding possible illegal activities, suspected fraud, safety of person or property, or a violation of our contracts.

Public

Some areas of our Site may offer forums or provide the opportunity for users to post comments or reviews in a public forum. Please remember that any information disclosed in these areas becomes public information, and you should exercise caution when deciding to disclose your information. If you decide to submit your information in these areas, you do so at your own risk, and you acknowledge that the information will be publicly available.

Third Parties

We may provide information about you to third parties that may offer products and services specifically requested by you.

Professional Advisors

We may share information with our insurers and professional advisors, including attorneys and accountants, that need access to such information to provide operational or other support services on our behalf.

Service Providers

We may share information with our service providers that need access to information to provide operational or other support services on our behalf. Among other things, service providers help us to administer the Site; support our provision of services/products requested by you; provide technical support; send marketing, promotions and communications to you about our services/products; provide payment processing; and assist with other legitimate purposes permitted by law. This may include, for example, marketing agents, mailing list providers, payment processors and other financial companies, IT software providers that host our website and store/maintain data for us.

Auditors and Regulators

We may also share personal information with external auditors. We may disclose and exchange information with law enforcement agencies and regulatory bodies to comply with our legal and regulatory obligations. We may also share information with regulators and other authorities who may require us to report processing activities in certain circumstances

Deidentified or Aggregated Data

We may disclose aggregated information or de-identified information about our users that does not identify any specific individual, such as groupings of demographic data or customer preferences.

 

HOW LONG DO WE STORE AND USE YOUR PERSONAL INFORMATION?

We will retain and use your information for as long as is necessary to fulfill the purposes for which it was collected, to comply with our business requirements and legal obligations, to resolve disputes, to protect our assets, to provide our services, and to enforce our agreements.

We may delete your information if we believe it is incomplete, inaccurate, or that our continued storage of it is contrary to our objectives or legal obligations. When we delete data, it will be removed from our active servers and databases, but it may remain in our archives when it is not practical or possible to delete it.

To the extent permitted by law, we may retain and use anonymous, de-identified, or aggregated information for performance reporting, benchmarking, and analytic purposes and for product and service improvement. When we delete data, it will be removed from our active servers and databases, but it may remain in our archives when it is not practical or possible to delete it.

 

HOW DO WE PROTECT YOUR INFORMATION?

We are committed to ensuring that any personal data is stored securely. To help ensure the personal information that you share with us is not accidentally lost, used, altered, disclosed, or accessed in an unauthorized manner, we have implemented electronic and managerial procedures to safeguard and secure the personal data we collect online.

Unfortunately, the transmission of information via the internet is not completely secure. While our security measures seek to protect the personal information i