Cookie Policy

As is common practice with almost all professional websites, all of our web page sites use cookies, which are tiny files that are downloaded to your computer, to improve your experience on our website and digital platforms. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or ‘break’ certain elements of our sites functionality. For more information on cookies see

How We Use Cookies
We us cookies for a variety of reasons which are details below. Unfortunately, in most cases there are currently no industry standard options for disabling cookies without completely disabling the functionality and features they add to our website. It is recommended that you leave on all your cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.

Disabling Cookies
You will be given the opportunity to opt in / opt out certain cookies (including those that collect personal data about you) we use but as mentioned above opting out could disable the functionality and features they add to our websites. Once you have agreed to opt in we will always provide you with the opportunity to opt out at any time.

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality and features they add to our website that you visit. Disabling cookies will usually result in also disabling certain functionality and features of our websites. Therefore, it is recommended that you do not disable cookies.

Generic site cookies cookie_consent Essential First-Party 1 year Your cookie consent preferences, stored when you save them on the websites first load.
cookie_essentials Essential First-Party 1 year
cookie_marketing Essential First-Party 1 year
cookie_statistics Essential First-Party 1 year
Google Analytics _ga Statistics / Measurement First-Party 2 years This counts how many people visit the website by tracking if you’ve visited before.
_gid Statistics / Measurement First-Party 24 hours This counts how many people visit the website by tracking if you’ve visited before.
cookie_statistics Statistics / Measurement First-Party 2 years Identification code of website for tracking visits.
Double Click (added by GA) DSID Marketing / Advertising Third-Party 1.5 years Used by Google and provided by for either showing (or not showing) you adverts. Learn more.
fbp Marketing / Advertising Third-Party
cto_lwid Marketing / Advertising Third-Party 1 year
id Marketing / Advertising Third-Party 1 year
Facebook _fbp Marketing / Advertising Third-Party Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
act Marketing / Advertising Third-Party
datr Marketing / Advertising Third-Party
fr Marketing / Advertising Third-Party
sb Marketing / Advertising Third-Party
wd Marketing / Advertising Third-Party
xs Marketing / Advertising Third-Party
Force24 f24_autoId Tracking / Marketing First-Party 10 years This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months. Non-essential, persistent.
f24_personId Tracking / Marketing First-Party 10 years This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, persistent.

Force24 Cookies & Tracking

Our organisation utilises Force24’s marketing automation platform.

Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:

  • F24_autoID
  • F24_personID

They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.

The information stored by Force24 cookies remains anonymous until:

  • Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.
  • A user of the website completes a form containing email address from either our website or our Force24 landing pages.

The Force24 cookies will remain on a device for 10 years unless they are deleted.

Force24 Other Tracking

We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities

  • Device & browser type and open statistics: All emails have a tracking pixel (a tiny invisible image) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.
  • Link Tracking: All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.