Back to top
Applaws US
Applaws US


Below you’ll find answers to some of the most common questions around our Applaws products, as well as general questions around caring for your cat or dog

How can we help?

Filter questions by

We had one aim when deciding to launch a dry food and that was quite simply to produce the best dry food we could. We worked with leading international vets, animal nutritionists, animal behaviourists and cat breeders. We decided to go back to basics and the Applaws team, spent time researching the type of healthy diet a cat would eat naturally in the wild. Cats are obligate carnivores and must have a high meat diet to thrive. The short gastrointestinal system of cats is adapted to metabolise a diet high in protein and fats from meat, and not the high level of carbohydrates and grains typical in other dry cat foods.
Humans can get protein from grains but cats find it easier to digest the protein in their food from quality meat as opposed to the protein derived from grains. Not all protein is the same. Proteins are very complex in structure and proteins are required for all aspects of growth and development and are very important in structural makeup and the immune system.

Proteins are made up of amino acids, which are the building blocks of health and development. Cats require 22 amino acids 11 of these they can synthesize themselves. The remaining ones – which are called the essential amino acids they must get from their food otherwise health problems can occur. Applaws has been developed to ensure that your cats’ diet is naturally rich in all the essential amino acids to keep your cat healthy for longer.
Applaws Complete is highly digestible and is concentrated goodness for your pet. As a result your pet’s nutritional needs will be met with less food, since your pet will utilise more of the food taken in as nourishment. Your pet will produce smaller firmer darker stools with less offensive odour, making clean up faster and easier.
A complete diet such as Applaws complete dry pet food contains all the vitamins and minerals your pet needs for a healthy diet. A complementary pet food is designed to be fed in addition to a complete pet food. Our complementary recipes contain real meat or fish which provides your pet with natural levels of taurine to help keep your pet healthy when fed alongside a complete food.

For cats we recommend giving a complementary wet meal in the morning and in the evening. In addition, give your cat a bowl of Applaws complete cat food during the day and in the evening. When feeding a complementary diet and a complete food as part of daily feeding regime you have a healthy balanced diet. We recommend a ratio of 60% wet complementary food to 40% dry complete food for balanced nutrition. The wet food gives your cat the meat taste they love and gives them essential hydration with natural levels of taurine and the complete kibble helps to keep your cats teeth in good condition and has all the added vitamins and minerals to keep your cat healthy.

For dogs you can feed a complementary wet meal by itself or as a topper or mixed in with their kibble. Dogs love the taste and variety that an Applaws complementary real meat diet brings to a complete kibble diet. Complementary diets should not be the sole food so always ensure you have a good complete food such as Applaws Complete Food to balance your pets’ diet.
Digestibility measures the amount of nutrients absorbed into the body. These nutrients are needed for proper growth, stamina, reproduction and maintenance of overall good health and body condition.
Different types of grain gluten can cause a problem in some pets. The allergy can result in excessive scratching, hair loss and excessive body odor. Applaws complete is particularly suitable for cats that suffer from to gluten intolerance. However, if you have any concerns, please consult your vet.
Within 6 – 12 weeks you should see an improvement and find that your pet will stop scratching and biting himself. If your cat or dog has lost fur and has developed a bald spot as a result of an allergy it can take six months for the fur to grow back although in some cases it may not grow back at all. Always consult with your vet.
Scratching and biting at the skin - when fleas, ticks and mites are not present - can be the result of food allergies. Over time, cats and dogs can develop allergies to a number of ingredients, such as beef, dairy, wheat and other grain products. The offending dietary ingredient need not be a new one in the diet. Allergies can develop to foods that have been fed for years but the allergy may develop with a sudden onset. Applaws complete has been developed to combat many of the common allergies pets suffer from.
Whilst we do not add salt, yes, there is most definitely naturally occurring salt in our formulation. There is 1.134%, which is the ideal level for cats. Too much salt we all know is bad for us as it can lead to high blood pressure but a zero salt diet is also very bad for us. Cats like ourselves need an optimum level to keep us healthy.
Sodium is one of the key elements in salt and is one of the primary electrolytes in the body (the other two are potassium and calcium). Too little salt in the diet can lead to muscle cramps, dizziness, or even an electrolyte disturbance, which can cause severe, even fatal, neurological problems. Drinking too much water with insufficient salt intake puts a cat at risk.
Salt can also contain many beneficial minerals including magnesium, iodine, and over 21 essential and 30 accessory minerals beneficial to a cat’s health.
Applaws Complete dry food is especially created to be Grain Free so we if your pet suffers from a wheat or beef allergy we would ask you to check the ingredients of the canned food before feeding.

We would also ask you to review the feeding guide if both products are complete and reduce appropriately to ensure that you are not over feeding your pet.
Applaws is naturally rich in Taurine which is an amino acid essential for the proper function of the heart and for eye health. Taurine is found in good quality meat protein and not in grain protein. Cats require a high level of taurine for their body functions, yet have limited enzymes which can produce taurine from other amino acids such as methionine and cysteine. Therefore, they need a diet that is high in taurine. If taurine is deficient, signs such as heart condition called dilated cardiomyopathy, retinal degeneration, reproductive failure, and abnormal kitten development can occur.
In many other brands the level of natural taurine can be very low which is why they need to add taurine (often synthetic) to their food to meet the minimum standard required by a cat. Applaws fish products do not need to add additional taurine as our products are packed full of natural taurine from the high levels of natural meat used which contain taurine which are well above the minimum levels required for cats. In fact, our wet products contain 2-3 times the recommended amount according to AAFCO(Association of American Feed Control Officials).
It is not possible to have a zero carbohydrate diet because even high protein materials have carbohydrate fractions – e.g. glycoproteins. For example muscle contains glycogen a glucose polymer similar to starch. Cats, like all mammals, make some carbohydrate from protein (gluconeogenesis) so that they have glucose and other sugars for important functions such as energy for the brain. So although they may not have a dietary requirement for carbohydrate per se they do need carbohydrate in their metabolism. Applaws is made with the lowest amount of carbohydrates at less than 15%
Carbohydrate in the form of fiber is also important for gut health – both for prebiotic functions e.g. oligosaccharides and “bulk volume” to allow gut contents to move and avoid constipation.
The wrong level of fat is bad for you but the correct level of fats in a pet’s diet is essential for the following three reasons:

(i) The fats act as a concentrated source of calories, giving your cat and dog sustained energy.
(ii) They are essential for your pet to absorb fat-soluble vitamins, especially A and D.
(iii) They supply essential fatty acids, such as Linoleic acid and linoleic acid, to maintain a healthy coat and skin
Yes some pet food brands do irradiate their products as part of the production process.
At Applaws we refuse to use such methods in the preparation of our food.
Applaws is a complete food and has been produced to give your cat or kitten everything they need for a long and healthy life. Homemade pet diets can result in a variety of problems:
• Raw foods carry a high risk of bacterial contamination as well as the possibility of transmitting diseases to humans
• Too much calcium can result in growth problems, particularly for kittens, but too little calcium can cause weak bones that are susceptible to breaks
• Mismanaged fat intake, can result in pancreatic problems
Another obstacle to homemade pet meals is in formulating diets that account for age, breed, size, and level of activity of the animal. According to the American College of Veterinary Nutritionists, Many recipes found on the web or elsewhere, even from well-meaning sources, may not be complete and balanced, creating the possibility of significant long-term harm to animals fed diets based on these recipes.
Yes, it is extremely important that your pet has access to a plentiful supply of water to prevent urinary tract problems in the future. However some pets and particularly cats will not drink fresh water out of the tap. This is because fresh tap water can often contain high levels of chlorine, which some pets are particularly sensitive to. In such a case leave the water for 24 hours to allow the chlorine to dissipate before you give the water to your pet.
No. We use more expensive natural antioxidants to preserve the freshness and taste of the product including rosemary, marigold, vitamins C and E (declared as tocopherol rich extracts of natural origin).
Applaws has taken the decision NOT to use any GM ingredients in Applaws Complete range. It is not illegal to use GM ingredients in Pet Food and many American brands have used GM ingredients in their Pet Food formulas for many years without any known side effects.
No, in fact the opposite is true. Most cats after a month or two will show an increase in lean muscle mass and as Applaws in low in carbohydrates most overweight cats will actually lose weight.

We use cookies to give you the best customer service experience possible. If you continue to use our website, we will assume you are happy to receive cookies from us and our partners. For more information please see our terms and conditions page