FAQs

Popular Questions

We’re pleased to say all our recipes are the same naturally delicious food – it’s just our packaging that has a new look. 

Naturally tasty and nutritious food is our focus. However, we have updated our packaging to ensure it looks as tasty as our food! Our new packaging has been carefully designed and tested with our loyal Applaws customers to ensure it’s clear & simple, as well as looking great.

The majority of our wet food is made in Thailand and Ecuador and sourced from human-quality food suppliers where they’re prepared alongside other big brands you’ll see on the supermarket shelves. All our factories are GFSI accredited for food safety, or to IFS Standards.

Our complete dry food is totally grain-free and many of our wet foods are too, making them hypoallergenic.

We take lots of care when developing our recipes to avoid ingredients that could cause your pet to react badly. But if you have a pet with allergies or sensitivities, always check the label before feeding. If you’re still unsure, get in touch with your vet for advice.

Yes, we use a natural vegetable gelling agent in our complementary wet gravies and mousses.

Almost all of it is, yes! If you’d like to find out if a particular product contains grain, just get in touch with our customer service team via the Contact Us page and they’d be happy to help. 

If your pet has special dietary requirements, or you’re not sure how best to feed them, it’s a good idea to ask your vet for some advice first.

All our recipes are made using premium meat from free run chickens.

When your kitten reaches 12 weeks old you can feed them the Applaws complementary wet kitten food with the complete dry kitten food – and they’ll love it!

When it comes to diabetes, it’s best to ask the experts. Always speak to your vet before changing your pet’s diet.

It’s cooked! All our wet food and treats are cooked in their packaging on a high heat to sterilise the food and make it safe for eating.

Complete pet food, like Applaws dry cat food, contains all the vitamins and minerals your feline friend needs to stay healthy and happy. You can simply serve it on its own, along with a bowl of fresh water.

Complementary pet foods, on the other hand, aren’t designed to be the only thing you feed your pet. Instead, they’re perfect for adding flavor and excitement to mealtimes. Always serve a complementary food with a complete wet or dry food – like Applaws dry cat food – to make sure your pet gets everything they need. 

Please speak to your vet before changing your cat’s current diet, as they are best guide to provide appropriate nutritional guidance, tailored for your pet.

Our wet food is complementary, and not designed to be the only thing you feed your pet, so we can’t guarantee it contains a specific amount of carbohydrates. But it is a great way to add flavor, excitement and essential vitamins to your cat’s diet.

Our tasty broths add moisture, texture, and excitement to your pets’s diet. We make them by cooking premium cuts of meat or fish in purified water to infuse them with flavor. We then pour the broth over the flaked meat or fish to create our mouthwatering recipes. 

All of our broths are free from thickeners and are full of goodness. You can feel confident your furry friend will be fed an all-natural, no nonsense meal they’ll truly love. 

We’re on a mission to meet the wants and needs of every cat with meals that satisfy their taste for adventure. So we’re always working on our recipes to make them even more irresistible. That’s why we switched to our new pouches, which are 100% natural and carrageenan-free. The new texture is perfect for cats who prefer softer food.

We’re proud to say that over 90% of our range can be recycled at your doorstep. This includes all our cans, outer boxes and cardboard sleeves, which are all fully recyclable. But, of course, we’re not stopping there! We’re constantly on the lookout for more planet-friendly packaging solutions and have pledged to become a 100% recyclable brand by 2025.

MPM is a proud to be a B Corp, which stands for Benefit Corporation. This means that we are a for-profit company that is committed to using our business as a force for good. We are dedicated to using our resources and influence to create positive social and environmental impact, not just financial success. Find out more about our journey towards a more sustainable future by looking at our B Corp video & Annual Impact Report on our website.

Our back of pack has had some minor tweaks to ensure we’re in line with our latest testing results. As we use seasonal products, there can be natural variation over time – but it’s still the same naturally tasty ingredients that your cats love.