Gradually introduce Applaws Vitality into your cat’s diet over a 7-10 day period.
Applaws Vitality can be served on its own with a bowl of fresh water. If your cat has specific dietary needs or you’re unsure about feeding, consult your vet for peace of mind.
Feeding Instructions: 3×2.47oz (70g) cans per day for every 7lbs of body weight.
Transitioning to Vitality: Gradually introduce Applaws Vitality into your cat’s diet over a 7-10 day period.
Note: Feeding amounts may vary based on your cat’s age, breed, and activity level. Adjust portions as needed,
and consult your vet if you have any concerns about feeding.
No, our other delicious Limited Ingredient recipes are still made with the same high-quality ingredients as before!
Applaws Vitality offers a new, tasty paté texture as well as flaked/shredded meat in-broth recipes, enriched with essential vitamins and minerals, ensuring a complete and balanced meal for your cat to enjoy. Simply serve it on its own with fresh water.
Our Limited Ingredient Applaws range is 100% natural, made with the highest quality, limited ingredients. With a variety of flavors and textures, these delicious meals are perfect to serve alongside a complete wet or dry food for a well-rounded diet. If your cat has specific dietary needs, consult your vet for guidance.
Applaws Vitality is a range of natural recipes made with high-quality protein and boosted with essential vitamins and minerals to keep your cat healthy and happy. These tasty meals are free from artificial colors, flavors, or preservatives, providing the perfect nutrition to fuel your cat’s active lifestyle. Simply serve with fresh water and consult your vet if you have any dietary concerns.
Air pockets can form due to the cooking process and the free space within the can. However, this won’t affect the naturally tasty flavor or texture of our paté.
Our Applaws Vitality recipes are cooked in the can at high temperatures to ensure the product is sterilised, this can cause some marks on the paté. However, this won’t affect the naturally tasty flavor or texture of our paté and is completely safe for your feline friend to enjoy…
Don’t worry, our tasty Limited Ingredients recipes are still available for your feline friend to enjoy. Applaws Vitality is a new addition to the range with recipes crafted to excite your cat’s appetite and fuel their taste of adventure. Bursting with delicious flavors, textures and nutritious goodness, our Vitality range is
crafted to meet your cat’s nutritional needs, containing essential vitamins and minerals to keep them healthy and happy. Each recipe is grain free and made with high-quality protein as well as being complete and balanced, providing your cat with naturally delicious meals that will have them pawing for more!
Applaws Vitality includes a range of tasty Paté and Broth recipes made with natural ingredients, enhanced with vitamins and minerals. Our recipes come in a variety of flavors and textures – carefully crafted to meet your cat’s needs, providing grain-free nutrition and high-quality protein to stay healthy and happy as nature intended. Serve simply on its own with a bowl of fresh water to provide your feline friend with a tasty complete and balanced meal to fuel them for their next adventure. If your cat has special dietary requirements, or you are unsure about any aspect of feeding, speak to your Vet to put your mind at rest.
We’re pleased to say all our recipes are the same naturally delicious food – it’s just our packaging that has a new look.
Naturally tasty and nutritious food is our focus. However, we have updated our packaging to ensure it looks as tasty as our food! Our new packaging has been carefully designed and tested with our loyal Applaws customers to ensure it’s clear & simple, as well as looking great.
The majority of our wet food is made in Thailand and Ecuador and sourced from human-quality food suppliers where they’re prepared alongside other big brands you’ll see on the supermarket shelves. All our factories are GFSI accredited for food safety, or to IFS Standards.
Our complete dry food is totally grain-free and many of our wet foods are too, making them hypoallergenic.
We take lots of care when developing our recipes to avoid ingredients that could cause your pet to react badly. But if you have a pet with allergies or sensitivities, always check the label before feeding. If you’re still unsure, get in touch with your vet for advice.
Yes, we use a natural vegetable gelling agent in our complementary wet gravies and mousses.
Almost all of it is, yes! If you’d like to find out if a particular product contains grain, just get in touch with our customer service team via the Contact Us page and they’d be happy to help.
If your pet has special dietary requirements, or you’re not sure how best to feed them, it’s a good idea to ask your vet for some advice first.
All our recipes are made using premium meat from free run chickens.
When your kitten reaches 12 weeks old you can feed them the Applaws complementary wet kitten food with the complete dry kitten food – and they’ll love it!
When it comes to diabetes, it’s best to ask the experts. Always speak to your vet before changing your pet’s diet.
It’s cooked! All our wet food and treats are cooked in their packaging on a high heat to sterilise the food and make it safe for eating.
Complete pet food, like Applaws dry cat food, contains all the vitamins and minerals your feline friend needs to stay healthy and happy. You can simply serve it on its own, along with a bowl of fresh water.
Complementary pet foods, on the other hand, aren’t designed to be the only thing you feed your pet. Instead, they’re perfect for adding flavor and excitement to mealtimes. Always serve a complementary food with a complete wet or dry food – like Applaws dry cat food – to make sure your pet gets everything they need.
Please speak to your vet before changing your cat’s current diet, as they are best guide to provide appropriate nutritional guidance, tailored for your pet.
Our wet food is complementary, and not designed to be the only thing you feed your pet, so we can’t guarantee it contains a specific amount of carbohydrates. But it is a great way to add flavor, excitement and essential vitamins to your cat’s diet.
Our tasty broths add moisture, texture, and excitement to your pets’s diet. We make them by cooking premium cuts of meat or fish in purified water to infuse them with flavor. We then pour the broth over the flaked meat or fish to create our mouthwatering recipes.
All of our broths are free from thickeners and are full of goodness. You can feel confident your furry friend will be fed an all-natural, no nonsense meal they’ll truly love.
We’re on a mission to meet the wants and needs of every cat with meals that satisfy their taste for adventure. So we’re always working on our recipes to make them even more irresistible. That’s why we switched to our new pouches, which are 100% natural and carrageenan-free. The new texture is perfect for cats who prefer softer food.
We’re proud to say that over 90% of our range can be recycled at your doorstep. This includes all our cans, outer boxes and cardboard sleeves, which are all fully recyclable. But, of course, we’re not stopping there! We’re constantly on the lookout for more planet-friendly packaging solutions and have pledged to become a 100% recyclable brand by 2025.
MPM is a proud to be a B Corp, which stands for Benefit Corporation. This means that we are a for-profit company that is committed to using our business as a force for good. We are dedicated to using our resources and influence to create positive social and environmental impact, not just financial success. Find out more about our journey towards a more sustainable future by looking at our B Corp video & Annual Impact Report on our website.
Our back of pack has had some minor tweaks to ensure we’re in line with our latest testing results. As we use seasonal products, there can be natural variation over time – but it’s still the same naturally tasty ingredients that your cats love.
