This is an important source of natural, insoluble fibre to aid digestion and help promote natural bowel movements. It also carries a natural supply of vitamins

Natural antioxidants that help fight cellular ageing for a more active and better quality of life for a longer period of time

Brewer's yeast is one of the best sources of the B vitamins. These vitamins are necessary for carbohydrate, fat and the metabolising of protein.The vitamin B complex consists of eight water-soluble vitamins. The B vitamins work together to boost metabolism, enhance the immune system and nervous system. B Complex maintains the health of skin, coat, eyes, mouth, liver and muscle tone, encourage cell growth and division, and maintains muscle tone in the gastrointestinal track and other benefits to your pet's body.  

A natural bean pod which is dried in the sun which is rich in natural calcium for good teeth and bones and helps add a luscious natural flavour which dogs love.

The carrot gets its characteristic and bright orange colour from beta-carotene, which is metabolized into vitamin A. Lack of Vitamin A can cause poor vision, including night vision. Carrots are also rich in dietary fibre, antioxidants, and naturally occurring minerals.

Our fresh chicken mince includes proteins from the chicken’s soft internal tissues which in addition to the dry chicken meat helps to provide the maximum level of amino acids which your cat or dog requires to maintain long term good health. In its simplest and purest form this is chicken meat with the water and fat removed. It is a good source of concentrated protein, which is nutritionally excellent for your pet. Applaws does not use feathers, beaks or feet in our chicken meal.

Whole natural chicory root is a proven prebiotic which promotes healthy digestion. It serves as the "food" that the beneficial bacteria which are present in your dog's intestinal tract need to flourish and help keep your dog healthy. The benefits of feeding a dog food containing chicory root include increased nutrient absorption, aid digestion, and support of the immune system. Chicory contains oils which have proven effective at eliminating intestinal worms.

Applaws use a natural and very expensive blend of citrus extracts that help to preserve the freshness of the food and maintain your pet’s health. Other pet food companies have been known to use less expensive chemical and artificial preservatives like BHA, BHT and Ethoxyquin.

Coconut oil a natural source Special dietary fats which can help older cats or dogs in the anti-aging process by keeping them mentally active for longer, they are a feature of Applaws complete Senior dry food. Medium Chain Triglycerides (MCTs) fats from Coconut oil also features in Applaws Ocean Fish with Salmon dry food for cats as it is very efficiently converted to fuel for immediate use rather than stored as fat.

Helps maintain healthy skin and promote a shiny coat and support the immune system. Also helps support a healthy urinary tract.

Dandelion contains luteolin which is a flavonoid thought to play an important role in the body as an antioxidant. These act as a free radical scavenger helping to remove harmful or damaged cells. The active antioxidants can also defend and strengthen the liver and help with the digestive system.

constitutes the ‘building blocks’ of the brain, which is why it’s really important for cats and dogs of all ages to obtain a rich supply. DHA can support the development of the brain as well normal eye function and vision.

An essential nutrient and is considered to be one of the single most vital nutrients in the functioning of the brain and nerve stimulation.

Fennel Extract can help reduce flatulence in some dogs and can help reduce bloating caused by digestive disorders. Extracts of fennel seed have been shown in animal studies to have a beneficial effect on improving eyesight. Fennel extracts also has the effect as acting as natural flea repellent!

Including Anchovy, Mackerel, Ocean Fish, Tuna, Salmon, Sardine and Seabream; Applaws uses a range of sustainable fish species in our wet and dry foods. An excellent source of Omega 3 & 6 fatty acids to help your cat maintain a lustrous silky coat and helps prevent from flaking or irritation. These omega oils are also a source of natural DHA & EPA.

is a natural source of vitamins A and C

The meat that we use in Applaws complementary wet food recipes meets the definition of FEDIAF the European body responsible for the guidelines the pet food industry follows. This that we use skeletal muscle’s tissue only such as chicken breast or fish fillet such as Tuna, Mackerel, Sardine or Salmon or beef steak. You will find lots of “real meat” in products which are labelled ‘Meat and Meat Derivatives’ legally there does not have to be any meat what so ever in such a food labelled as ‘Meat and Meat Derivatives’. Nutritionally muscle meat provides an excellent natural source of taurine, arginine and lysine which are known as essential amino acids. They are described as “essential” because your pet cannot synthesise them in their own body. They must consumer them from their food.

are a natural source Vitamin B12, Selenium, Zinc, Vitamin C and Omega 3.

An excellent source of natural fibre, which enhances digestion and help maintain colon health. Also benefits the transit of any build-up of cat hair (from self grooming) that may accumulate in the digestive system thus reducing fur balls.

Oregano is high in antioxidant activity, due to a high content of phenolic acids and flavonoids. Additionally, oregano has demonstrated antimicrobial activity against food-borne pathogens.

Paprika is unusually rich in vitamin C. Capsicum peppers used for paprika contain six to nine times as much vitamin C as a tomato by weight. Paprika is also packed with many natural antioxidants.

Green peas are a great source of nutrients like iron, Vitamins A & K, potassium, plus magnesium and phosphorus for blood, bone and muscle health. They also contain antioxidants such as flavonoids, the carotenoid lutein and polyphenols. Peas are also a natural source of the antioxidant Glutathione, which is important for many functions in the body, including regulating immune response.

Peppermint can help relieve digestive disorders such as flatulence and upset stomachs. It also assists to improve its effectiveness in digesting fats which may help prevent weight gain. It may help to remove toxins from the body and neutralise those unpleasant doggy smells that come through the coat but originate in the stomach.

Potato is a low allergen source of both protein and carbohydrates to hold the ingredients together during cooking forming a crunchy kibble which is so good for your cat’s or dog’s teeth and gums.

All the kibbles are smothered in our delicious unique chicken gravy, which in addition to our delicious natural ingredients will give your cat or dog the best tasting natural dry food you can buy or your money back.

Pumpkin is a fabulous natural source of fibre and can help to manage temporary stomach ailments such as diarrhoea or constipation.

Particularly high in Vitamin C, rose hips extracts also contain vitamin D and E, essential fatty acids and antioxidant flavonoids to help maintain good health. Rose hip powder extract is also a traditional remedy to help prevent the effects of rheumatoid arthritis

Rosemary is a perennial herb that is a member of the mint family. When distilled the resulting rosemary oil acts a fat-soluble antioxidant that will works with the Citrus Extracts to help keep the food fresher for longer.

An excellent source of Omega 3 & 6 fatty acids to help your cat maintain a lustrous silky coat and helps prevent from flaking or irritation.

Seaweed and or seaweed extract can provide important minerals and trace elements. Seaweed is also a known source of iodine, an element necessary for healthy thyroid function.. Natural seaweed extracts, creates the foundation for an optimal metabolism that is able to process and eliminate harmful toxins from the body. Finally, the gut flora ensures that your cat or dog's food is efficiently accepted and digested.

Thyme is a natural prebiotic to aid digestion.

is a natural source of source vitamin C, biotin, molybdenum and vitamin K. They are also a very good source of copper, potassium, manganese, dietary fiber, vitamin A (in the form of beta-carotene), vitamin B6, folate, niacin, vitamin E and phosphorus.

Turmeric can aid digestion. It also contains natural fluoride .

Yucca is a root vegetable that contains a natural prebiotic which has a deodorizing effect and helps reduce the smell of your pet’s stools. As more of the food is digested there is less waste and less odour in your cat’s litter box for example. You will also find that the poop is firm and easier to pick up for disposal.