Our story began when we set out to create food for cats based on one simple idea that what our pets eat is just as important as what we eat.
Scroll for our story
for feline
foodies
It all comes down to our belief that every day, and every mealtime, is an opportunity for discovery. By feeding our cats’ natural curiosity, we give their bellies and their minds everything they need to flourish.
our everyday
playground
For us, there's nothing more important than the food we feed our purring pals. We make all our dishes from ingredients that naturally keep our cats happy, healthy and hungry for more adventure.
Why buy
natural
ingredients
All our dishes are made with natural ingredients and real meat & fish - no nasties, no nonsense, just as nature intended.
tasty
variety
We craft each recipe to excite your cat’s appetite and imagination and with so many dishes to choose from, there’s always something new for them to discover.
goodness
excites curiosity
Provides a natural source of taurine, arginine and essential amino acids, our cat food is packed with high quality nutrition for adventures big and small.
Our
values
certified
b corp
As a registered B Corp since 2021, our commitment is to leverage business as a force for good, contributing to the creation of a fairer and greener future for all cats, people and the planet!
only the best
ingredients
As a certified B Corp, we’re committed in building trust which is why we guarantee that every ingredient in our recipes surpasses the highest global standards of food production, sustainability, and nutrition. And they’re delicious too!
We’d like to set Google Analytics cookies to help us to improve our website by collecting and reporting information on how you use it. The cookies collect information in a way that does not directly identity anyone.