Our Philosophy
At Applaws, we believe that making pet food matters. It’s all we do. We believe and trust in the goodness of a food that starts with the highest quality ingredients. We call it natural simplicity- nothing artificial is added or hidden, no colours, flavours or preservatives – just the reassurance of ingredients that are sourced with the highest ethical standards.
- We promise to never use cheap and unnecessary additives to fill our dry food
- We promise to only use the finest cuts of breast meat or fish fillet in our tins, pots and pouches
- We promise to only use the highest level and quality animal protein
- We promise to only ever use the ingredients listed nothing more, and nothing hidden
Why Choose Applaws?
Applaws has been creating natural cat and dog food for 10 years. As a small, independent company we have created a number of “world firsts” that we’re extremely proud to say have challenged the perceptions of pet food around the world.
PAW-SOME!
APPLAWS IS CELEBRATING 10 YEARS IN BUSINESS!!!


What to Expect…
From the world’s first grain free dry food to be made with 80% animal protein to a cat food pouch with a visible window – allowing you to see the real chicken breast meat inside – we promise never to compromise on the natural goodness of the food we create.
Applaws certainly provided all the calories required for healthy growth
- Sue - Breeder of Starappeal Oriental Longhairs